HBR: How to be a Disruptor

Clay Christensen’s landmark theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth.

“Disruption” describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses. Specifically, as incumbents focus on improving their products and services for their most demanding (and usually most profitable) customers, they exceed the needs of some segments and ignore the needs of others.

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