Sales mastery: An anthology for transforming your approach and results

I’ve been writing a lot about screw-ups lately (mostly mine). This week brings a little reprieve in order to focus on sales mastery. Don’t worry, there are more screw-ups in the queue.

In looking over the 229 tips I have written to date, I’ve apparently had a lot to say about what’s wrong with conventional sales training and practices. Much of what I’ve written was originally inspired by my co-author Charlie Green’s solo work, Trust-Based Selling, and confirmed by a heavy dose of all the mistakes I’ve seen my clients make along with my own experience.

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